Talisker: Wilderness Bar – June 2019
Enabling a whisky brand to talk about and stand for coastline conservation
The Brief:
Talisker are one of the most loved whiskys in the world. They wanted to reach out and connect with their audience in a meaningful way but traditional advertising wasn’t the answer.
Their above the line proposition was ‘Wild Spirits’ with the brand line ‘Made by the Sea’; we wanted to take these sentiments and champion Talisker’s hero drinking moment, ‘sat around a bonfire at the end of a day’s adventures’.
Our aim was to start a real conversation amongst their audience
So we invited 6 speakers, all with
a connection to the sea, to begin those conversations
We created a space, both online and offline, that enabled the conversation and brought Talisker to life in a way that had never been done before
Summary:
A series of talks by inspiring people with a strong connection to the sea
An audience of key influencers who attended the talks and would continue the conversation online
Each talk was captured and released separately as an online series
The event was built out into a social campaign that ran over the course of 3 months
The format is now being rolled out to multiple locations around the world
Delivered:
Creative format to be run out globally
A 3 month always on social strategy
x5 talk films each with trailers and social content
Results
Over double the view through rate of the above the line campaign
Over 230% more shares than previous best performing Talisker content
Cost per thru play decreased by 70%
11% increase in engagement rate
