O2 Music: In the Round – Nov 2019 - Present

How can a giant brand create an original emerging artist performance series?

The Brief:

As part of the development of O2 Music platform O2 wanted to create an ownable performance format that artist would get excited about and people would instantly recognise.

Our solution was to highlight their sponsorship of venues across the country by capturing content in them and creating a unique mobile set that could easily travel.

In the Round was about seeing artists perform in a way you wouldn’t normally get to

We created an environment that allowed for an intimate and unique performance

Artists enjoyed filming it as much as audiences enjoyed watching it