Netflix: La Casa de Papel – September - October 2021
Netflix wanted to celebrate the fandom surrounding La Casa de Papel (Money Heist) and tap into the shows culture
The Brief:
La Casa de Papel was coming to a close but its legacy was just starting. Netflix wanted to capitalise on the excitement surrounding the final chapter of one of their biggest shows and invite fans into the world of La Casa de Papel.
To do this, they asked us to help them find the biggest fan in France.
We started the search to find the final member of ‘La Banda’
We immersed fans in the world of La Casa de Papel allowing them to engage in the show in a way they never had
56k fans immersed themselves in the competition
Results:
/ 13m digital impressions in two weeks
/ 1.5m views of the game show
/ 1.5m combined likes across social
/ 24m people reached via regional press and TVC
Winner ‘Lyon’ at the reveal of his billboard revealing his membership into La Banda
Work done at Amplify