Bite Back: Mascots Anonymous – October 2021
Highlighting the lies that fast food companies tell to children around the world
The Brief:
Bite Back exist to support young people who want to know the truth about how the food system is designed and want to redesign it to put young people’s health first.
They came to us to try and find an engaging way to talk about how the fast food industry lies to children and uses tricks to lure them in.
We created a dark comedy that told the story of aging fast food mascots going through therapy to come to terms with the lies they’d told
We wove key facts and figures into the script in an entertaining yet shocking way to deliver the key information
Results:
/ 1.1m views in 2 weeks
/ Posted by Jamie Oliver
/ 400k on Instagram
/ 300k on TikTok
Work carried out at Amplify:
I played a developmental role on this project working with the ECD and the Director to create the narrative, shape the characters and set the art direction.