Netflix: Orange is the New Black – August 2019

Netflix wanted to know how Orange is the New Black affected society

The Brief:

Netflix’s approach to entertainment has revolutionised the industry, from the product itself to the content it creates. However they had a problem, they didn’t know how to talk about it.

With the launch of the final season of Orange is the New Black we saw an opportunity to talk about the incredible impact it had on its audience, by asking them to tell us about their experiences with the show.

We recreated the iconic title sequence with real people’s stories of how the show impacted their lives.

We started a conversation that went beyond Orange is the New Black and Netflix, and into real peoples lives.