Dr. Martens: Tough As You – August 2020 – August 2021

Supporting the next generation of creatives across Europe in expressing themselves

The Brief:

Dr. Martens has been woven through pop culture for decades, often being embraced by creatives around the world. In 2020 Dr. Martens wanted to find the next generation of creative talent and support them on their journey.

We wanted to tell the stories of these people and projects in ways that inspired and captivated people across Europe.

Graphic novels, rehousing a local radio station, a film series about identity, we told the world about the issues creatives face and the amazing things they are doing

We worked with creative talent across EMEA to tell their stories while championing their project