Kent & Curwen: Beckham’s Wardrobe – Nov 2017

Creating excitement around a collection curated by one of the biggest celebrities in the world.

The Brief:

Kent & Curwen we’re preparing for their singles day sale in Asia and to celebrate they got one of their owners, David Beckham, to create a list of his favourites from the collection.

They wanted to create something online to communicate the curated list and let people know it was going to sell out quick.

We created a personal connection with Beckham referencing his ‘wardrobe’ and accompanied the film with content of him working on the collection.

We showed the collection, Beckham’s involvement and passion for the clothing in the campaign.

Summary:

• Worked with Beckham and his team to create content that aligned with his brand

• Created a scripted hero film with accompanying documentary to highlight Beckham’s involvement in, and passion for, the brand and collection

• Targeted a clear moment in the consumer calendar in Asia for ‘Singles Day’ with creative that spoke to a consumer insight

• Rolled across multiple digital platforms