O2: Music – August 2019

How can we speak to the next generation of O2 customers?

The Brief:

O2 wanted to speak to a younger generation and needed to distinguish themselves in a crowded market. After discussions with the brand about their sponsorship of venues across the country we saw a great opportunity for O2 to build on their connection to music.

Music provided an opportunity to breathe new life into O2’s communications and start a new conversation with our audience all whilst contributing to music culture in a positive way.

The Re-Launch of O2 Music.

We created multiple new content series’, an always on social strategy and new brand guidelines.

Summary:

• Always on social strategy and content calendar

• O2 Music visual and tone of voice guidelines that were built on the O2 visual identity

• Multiple series’ each with their own visual identity that all fitted into the wider brand

• Multiple social formats with templates to enable quick content creation

• Strategy for discovering new talent resulting in Introducing more than 20 new artists in three months of launch.

• Establishing a creative collective for the platform that includes Directors, Editors, Journalists and Photographers

• Creating content for artists to post allowing us to reach new audiences