Jack Daniel’s: Make it Count Session – November 2021

Introducing Jack Daniel’s to a new generation of music fans

The Brief:

Jack Daniel’s wanted to show they were about more than just old ‘rock n’ roll’. They wanted to show a new generation of consumers what they stood for in music culture while promoting their core belief of ‘making it count’.

We worked with Hardy Caprio to create a one off exclusive performance which was accompanied by a series of content

We broadcast Hardy’s exclusive gig live from London to fans around the world who tuned in

Hardy invited new artist Lost Girl to ‘make it count’ on stage with him