Nike
Wembanyama – NBA Paris
As Parisian superstar Victor Wembanyama returned home to play an NBA game with the Spurs, we marked the moment with the communities he’s inspired across the city. Hundreds took over the runway in a single, choreographed spectacle, transforming his arrival into a powerful expression of how one player’s influence has multiplied, spreading from Paris to the rest of France.
PlayStation
Play Has No Limits
As part of PlayStations ‘Play Has No Limits’ campaign we enabled people to 'play’ one of the most iconic landmarks in the world. The PlayStation arcade hoops game popped up for one night only in Paris framing the Eiffel Tower allowing people to play on an epic scale.
Netflix
Wednesday: Le Beach Club de Mercredi
Amplify teamed up with Netflix to reimagine summer in Paris through Wednesday’s unmistakably gothic lens. At a time when the city is at its quietest, we disrupted the calm by transforming the banks of the Seine into a darkly twisted beach club to launch the new series. With appearances from Jenna Ortega and Tim Burton, we inverted familiar sun-soaked beach tropes, immersing Parisians in Wednesday’s macabre world. More info
Airbnb
Icons: Olympic Opening Ceremony
We were asked to create the most iconic and memorable Olympics opening ceremony experience ever for Airbnb. So we created the ultimate secret garden in collaboration with Olympic Torch designer Mathieu Lehanneur that overlooked the Seine during the Olympic Opening Ceremony.
Nike
T90
In collaboration with Nike we brought back the iconic T90 collection, reimagined for a new generation with a bold, modern edge. Blending early-2000s edge with a modern Parisian attitude to launch the new Paris Saint-Germain kit. The campaign culminated in a covert “La Cage” tournament, where football, music and street culture collided, featuring PSG players and building to a powerful, immersive reveal of the club’s bold red Third Kit. More info
Pressiat
Paris Fashion Week SS25 Show
Creating an iconic moment on the streets of Paris for one of the hottest young designers in the world. Our show broke the format of traditional fashion shows taking models on a journey through the streets and buildings of Paris.
Pinterest
Cannes ‘22/‘23/‘24
Breaking the format of how brands show up at Cannes Lion by creating a space that was like ‘walking into Pinterest’ and enable people to actually get creative.
Paris Saint-Germain
Champions League Build Up
For PSG’s Champions League build up, we worked with Nike to build a campaign around a singular cultural idea: Ici, l’amour se gagne; a declaration of the deep, hard-earned love between the club and its city. Rejecting traditional football storytelling, we turned the lens on the fans themselves, capturing raw preparation, passion and emotion through authentic local voices and mixed-media documentary content. The result put the heartbeat of Paris front and centre, amplifying the collective energy driving PSG’s historic run.
Jordan x PSG
3rd Kit Launch 23/24
To celebrate the heritage of the Jordan brand and the exciting new approach of a young PSG team we created an editorial campaign that remixed the original Elephant print ads featuring Michael Jordan and Spike Lee from 1988 featuring the PSG players.
Pinterest
Possibility Place
A pop up experience for Pinterest that brought to life how the platform could become a source of inspiration for your day to day life, making every day that bit more fabulous. We created a high street in Covent Garden featuring a convenience store, beauty parlour and DIY shop full of playful triggers that lead to boards to inspire you.
Nike x Opium
Collaboration Launch
Authentically launching the collaboration between Nike and Opium this campaign celebrated those who draw from their French Moroccan cultural roots to inspire their own creativity, much like the founders of Opium. This was a tribute to Grand Paris's unique multiculturalism that connects deeply with local communities.
Talisker
Wilderness Bar
With lines such as ‘Wild Spirits’ and ‘Made by the Sea’; we wanted to take the essence of these sentiments and champion Talisker’s hero drinking moment, ‘sat around a bonfire at the end of a day’s adventures’. The Talisker Wilderness Bar became an exclusive experiential moment which was turned into a content series that started a real conversation between our audience and Talisker.
Images Soon
AP x Music
Montreux Jazz Festival
Concept, design and experience for Audemars Piguet’s partnership with Montreux Jazz Festival. Featuring sets from Black Coffee and Mochakk up a remote mountain overlooking Lake Geneva.
AP x Music
Montreux Jazz Festival
A music experience that enabled guests to create a track using their movements. Our structure appeared on the side of Lake Geneva for two weeks giving everyone that participated the chance to win tickets to the AP x MJF experience.
Images Soon